【2017 Pokémon Go Valentine’s Day】Pokémon Go is having a big Valentine’s Day event — here’s everything that’s happening


2017 Pokémon Go

Pokémon Go is having its first big event of 2017, celebrating Valentine’s Day with a slew of perks for players.

Those perks include more of the all-important “candy,” a higher chance of capturing pink Pokémon, plus a more powerful Lure Module. It’s all in the spirit of the holiday.

Here are the details, taken from Pokémon Go developer Niantic’s blog.

From February 8 at 11 a.m. Pacific to February 15 at 11 a.m. Pacific:

  • “Players will receive double the amount of candy when catching, hatching, and transferring Pokémon.”
  • “Buddy Pokémon will find candy twice as fast for their trainers.”
  • Lure Modules, which attract Pokémon, will last for six hours instead of 30 minutes. Love is in the air, it seems.
  • You’ll have a higher chance of catching pink Pokémon, including Chansey, Porygon, and Clefairy.
  • Similarly, pink baby Pokémon like Cleffa, Igglybuff, and Smoochum — three of the newest additions to the game — will have a higher chance of hatching from eggs.

Pokémon Go isn’t quite the fad it once was. But in January, the app analytics firm Sensor Tower reported that the game had passed $1 billion in revenue in the seven months since its July launch, which is no small feat. Big events like this stand to bring players back into the fold and bump up that revenue even further. And countries like South Korea are only now getting the game, making this a welcome rolling out of the red (or pink) carpet for new players.



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