✔️ Short and Catchy✔️ High visibility & engagement rate✔️ Very Enticing✔️ Extremely Cost-Effective (CPA Goal)✔️ Limited Creative Space✔️ Huge when it comes to Credibility
✔️ Fits many verticals✔️ Come with a host of Templates✔️ High visibility✔️ Moderate Traffic Volumes✔️ Medium and Punchy✔️ Exceptional User Engagement
✔️ Extremely Cost-Effective (CPA Goal)✔️ The user needs to click to see them✔️ Offer Manual Control Over Bid (CPM)✔️ Perfect for Scaling (CPM) ✔️ Exceptional for Testing (Smart CPM)✔️ Long and Glorious
Although there’s definitely a fun side to being a publisher, most website and app owners develop awesome content in order to attract traffic and monetize these visitors. That said, there are many cases where the hard part is not getting the traffic, but finding and setting up the right monetization scheme can become a major problem.
This is the reason why our team has developed a superb solution that simplifies traffic monetization as much as possible, which is called direct links for publishers.
Also known as smartlinks or simply “directs”, direct links are among the most flexible traffic monetization alternatives for publishers available at PropellerAds and in the industry as a whole. By using this ad format, publishers can generate revenues and send traffic to the advertiser offers through any method they see fit.
The direct link we provide leads to a feed that consists of thousands of different landing pages and offers. Once you place your SmartLink in your content, our optimization team will choose the most profitable offers based on your niche and specific channel.
We continue optimizing the landing pages and offers until we find the most profitable match for your site.
Benefits of Working with Direct Links
There are many benefits of working with smartlinks, but all of these boil down to increased convenience and profitability. For example, when working with direct links you enjoy benefits like:
Use the link with your own banners, buttons, and text
Place as many links as you can on one page
Does not require manual sorting nor offer testing necessary
Not only this but the leader of our Publishers department, Svetlana Prishchak, also explains how these links can be used for any type of content: “direct links can be used for monetizing traffic regardless if a publisher actually owns a page or website. For example, an app developer can use directs to monetize remnant traffic. The same goes for any organic traffic that comes from Facebook, WhatsApp, or any other source.”
There is no exact formula to choose the best placement for your direct links, so you need to evaluate your platform and choose the area that has the highest chance of success.
That said, remember that your smartlinks can be placed anywhere, including banners, CTA buttons, and as simple links in your text. Therefore, you should find the most clickable spot on your pages and place your links somewhere close to this area.
According to Anton Averchenkov, the leader of our traffic acquisition team, “smartlinks are like watered-down versions of our pop ads. This is because smartlinks send users directly to offer pages, so you need to ensure that the visitors you attract are interested in the offer.”
“Additionally, it’s worth noting that these links usually produce the best results for publishers that already have CTA buttons organically in their sites. The reason for this is that users are motivated by clicking on CTAs like ‘download now’ or ‘start watching’ so publishers that have these buttons will likely get better results” says Averchekov. “Our goal is to find offers that align with the publisher’s content, so the clearer it is, the better.”
With the above in mind, Anton also warns us that “placing giant banners that have phrases like ‘click here’ can seem suspicious, so publishers should avoid doing that at all costs.”
Instead, publishers can place links directly on the website elements like “watch now” buttons. In these cases, users will click on the button because they want to get the content, but they will trigger the smartlink instead.
How Much Money Can You Make with Direct Links
“It’s important to understand that the results obtained when using direct links depends heavily on the industry. Obviously, it’s not suitable for everyone, but the right publishers can expect 30% to 60% of revenues than they would with pop advertising” says Averchenkov.
“For instance, if you usually generate $100 from pop, you’ll make between $30 and $60 with directs. But, remember that these can run simultaneously because they don’t interfere with each other, so you can have both on your site at the same time.”
Anton reminds us that, “as with pop, the best GEOs for direct links are tier-1 countries like Canada, the US, the UK, Europe, and so on.”
PropellerAds accepts traffic from tier-1 countries, but we also work with traffic from Asian nations like Indonesia, Malaysia, Vietnam, and India, among others, so don’t hesitate to contact us today if this is your main traffic demographic.
Before Getting Started…
Lastly, some of the main elements you want to keep in mind include:
Direct links don’t tend to work well with ad blockers. If you want to monetize ad block traffic, we suggest using pop-under ads.
If you get traffic through direct channels rather than search engines, users will get used to the elements that trigger ads. If this is the case, you need to optimize constantly.
一個好的網賺平台就是不斷針對日新月異的網路生態推出因應對策… PropellerAds 絕對是目前可以媲美Google Adsense 廣告收益的平台
我們就來看看這次推出的新功能 In-Page Push
Meet the new format – “In-Page Push” (or IPP for short).
根據官方說明,此項功能可以增加 50% 的收益 (太驚人了~~)
The new solution is capable of growing monetization profits up to +50% from your Pop Ads earnings.
以下是添入此項功能後,在網頁版和手機裝置上會呈現的廣告樣式 Example on desktop Example on mobile
💰 Why work with In-Page Push? 為何要使用 In-Page Push
適合任何裝置,尤其是iOS用戶(提供更高的廣告收益)
Monetizes traffic from any GEO, all devices and browsers, including iOS users with high CPM.
讓廣告更自然融入在網頁上,更能增加點擊率
Looks native to your website and works like classic Push notifications.
完全和任何的廣告流量收益平台推播廣告不衝突,這樣的好處就是可以”雙重”收益
100% Google-friendly and can be combined with other monetization solutions (AdSense, Push Notifications, Popunders, etc). Customize the push size, appearance, frequency to best suit your website.
💡 Try the new format today: You can find the new tag in your Publisher account. Please note that the new tag is currently capable of monetizing only websites with Alexa Global Rank < 100 000. You can check your website here.
目前 PropellerAds 3種廣告呈現形式
另外,如果你是透過PropellerAds 推播你的廣告的
可以參考以下說明如何設定:
A new traffic type for Push campaigns has just arrived!
We know that for a long while you’ve been asking for the ability to target more platforms and iOS types.
We couldn’t stand aside, that’s why today you can expand your Push campaigns with a newly developed traffic type – In-Page Push.
Let’s explore how In-Page Push can change your advertising game.
Spoiler: You’ll have opportunities to grow your Push campaigns BIG time.
How to add In-Page Push traffic to your campaigns?
🚨 This is not a drill; the feature is already available – you can find it on your campaign creation page.
The new traffic type can be activated, when you select Push Notifications ad format:
Then you need to scroll down; under frequency settings, you’ll find a tick box that says, “Include In-Page Push zones.”
How will users see the In-Page Push?
Users receive these notifications while they are browsing a webpage. There is no difference in the way these two types of Push look.
Here’s an example:
Why use In-Page Push?
While this feature looks exactly like a good old Push Notification, it has certain technical specifications that make it a perfect addition to your Push campaign.
#1 You can now reach iOS users
Long thought to be elusive, iOS users can now be finally reached!
In-page Push was specifically designed to target all OS, platform, and browser types. Now you can seriously expand your coverage with all those “fresh” users who have not been exposed to Push Notifications before – meaning that potentially they are much more responsive to this ad format.
#2 Be everywhere: on websites and their devices
Classic Push Notifications ensure that your message reaches users even when they are not browsing, but what about all those online users?
In-Page Push fills this gap – you can consistently spread your message on devices and websites. The equation is simple: more traffic = more conversions.
Important notice: Please pay attention that on December 2, this option will be automatically enabled on all active Push notification campaigns. You can disable this targeting manually.
Ready to test this new functionality? Then wait no longer and grab this excellent opportunity to get MORE users with your Push campaigns. (2020 最新優惠活動詳閱Firstrade官網) 【2020 美股投資】重磅再出擊～美股券商Firstrade (第一證券)大幅下調交易佣金至$0 1.免佣金($0美元)超過2200支以上 2.獲晨星星級評分數量超過1100支以上 3.ETF供應商數量100家 【2020 外匯交易】英國最佳2大外匯經紀商實時點差比較(LMAX vs. Darwinex) 【2020 美股投資】重磅再出擊～美股券商TDAmeritrade大幅下調交易手續費至$0.0 每筆股票/ETF交易傭金（2020最新優惠活動) 2020 最新微牛證券(WeBull)優惠請詳閱—>最新優惠活動 最新老虎證券(Tiger Brokers)優惠請詳閱—>最新優惠活動 【2020 外匯交易】五點理由，你為什麼應該與英國FCA監管的外匯經紀商進行交易
內容僅供參考，本網站不涉及任何經營和推薦，所有內容皆可在網路和官網搜尋並找到資料，投資前請謹慎評估，本人不負任何責任 免責聲明 » 凡本網站註明來源網絡或其他網站，均為轉載稿，本網轉載出於傳遞更多信息之目的，並不意味著贊同其觀點或證實其內容的真實性，也不構成任何投資建議。對於訪問者根據本網站提供的信息所做出的一切行為，本網站不承擔任何形式的責任。本網站僅提供經濟信息，並僅供參考；亦不提供證券、基金、銀行、保險、金融任何業務與服務；不推薦任何相關商品和服務；不與任何人簽署任何海外證券投資協議，不進行海外金融產品交易，不接受任何人投資資金。
PropellerAds 是全球最大的廣告網絡之一,也是獲得高質量潛在客戶的廣告平台
除了可以將你的廣告放送給潛在客群,若你是網站所有者，也可以透過流量來源和網絡通過其全球移動和網絡廣告資源獲利。
本教程將幫助你快速上手
了解如何開始你的首個廣告活動
在登錄廣告主賬戶時你會看到一個“創建廣告活動campaign”的按鈕面板
就在屏幕的右上角
讓我們在活動名稱字段中鍵入“首個活動create campaign”
現在可以選擇廣告形式了對於你的首個活動我們建議
試試推送通知
推送通知是一種通用的廣告格式適用於任何類型的產品、服務以及CPA Offer
這種形式提供了廣泛的內容營銷可能性
無論是Offer、公告網站更新還是品牌知名度活動
推送通知的具體工作形式將是一則簡短的消息帶有一個圖標
其會出現在客戶的瀏覽器或移動設備中
下面是移動端推送通知在客戶設備上的具體展示形式
然後我們再來看看定價模式
如果你之前沒有做過類似工作那就選用CPC 定價模型吧- 這表示你只需
為廣告的實際點擊付費另一個選項是CPM
即每千次展示成本我們建議如果你的廣告素材表現優異的話可以使用該模式
現在我們來設置追踪和廣告頻率
這是最重要的字段- 目標URL 你應在此處將需推廣的Offer
著陸頁鏈接複製進去
請注意你可在本字段下方找到可被添加至目標URL 中的Token 列表
我們強烈建議使用clickid 參數將轉化回傳（postback）給我們
你可在視頻下方的鏈接中查看更多有關如何設置追踪的信息
頻率/上限是用戶可在某個時段內看到廣告的次數
如果你正在設置自己的首個廣告活動那隻需將頻率設置為默認值即可
每24 小時3 次是最佳設置適用於大多數廣告活動
現在是完成最具挑戰性的任務的時候了選擇合適的素材、標題和描述:)
對於首個廣告活動我們建議創建並上傳2-3 種不同的素材
分辨率為192 x 192 像素的JPG、PNG 或GIF 圖像適用於移動端屏幕
360 * 240 像素的則適用於台式機和平板電腦
廣告信息中應包含標題（最多30 個字符）
以及描述（最多40個字符）
在添加了素材和文本後我們就可以處理下一部分工作- 流量選項了
在這裡你需要選擇“所有流量” 或“僅限優質流量”
優質流量是精華中的精華來自最優秀的網站
新聞媒體、社交媒體網站以及其他流行的細分（利基）網絡資源
這是質量極高的推送流流量能夠確保較高的轉化率
另一方面它的價格也比普通流量更高所以在首個活動中
我們建議使用“所有流量”而不是優質流量
此外你也可以看到這裡還有包含代理流量（broker traffic）選項
你可以在活動開始前取消勾選該選項但如果你所獲得的流量比預想的少
也可以重新勾選
用戶活動- 根據多年來收集到的海量數據我們可以預測用戶活動水平
這其實是一個非常精細的算法
會將用戶的“新鮮”程度其看到廣告的頻率他們點擊廣告的頻率
以及眾多其他變量考慮在內這些因素將幫助我們評估用戶
會以何種方式同你的廣告互動
出於測試目的我們建議使用“高用戶活動”以獲得更準確的結果
來更好地了解Offer 表現情況你可以在之後的視頻中進一步了解
用戶活動功能或查看視頻描述文本以找到相關文章
讓我們繼續了解競價和自動優化
你可以選擇啟用推送活動的自動優化功能
目標CPA 是對活動的自動優化這些活動將根據要求的每次轉化價格進行
你只需設置所需的每次轉換價格系統會自動調整競價
同時展示各個發布方位置（zone）的表現情況
目標CPA 將助你實現廣告活動的優化工作並以特定的價格推動轉化
雖無需人工干預即可自動進行
但會在無效或過於昂貴的流量上花費額外的資金
所以我們建議將目標CPA 與你的Offer Payout 設置為相同的值
請注意該選項僅會在你完成了轉化率追踪設置後可用
在“國家與競價”部分你應該選擇適合你Offer 的目標
然後設置你願意支付的流量價格
你還可以在流量預估器中查看這些數字
隨所設CPC 價格進行變化的趨勢
在下列字段中你需要設置廣告活動的每日預算和總預算
最小金額是10 美元但請注意低於30 美元的預算可能會出現超支情況
“受眾”選項卡用於設置再營銷活動所以我們現在不需要它
在“活動計劃”中你可以根據所選時區選擇廣告的活動時間
請注意向移動端設備進行推送的操作
只會在白天進行具體是早8 點至晚10 點間
接下來是完成最後一步的時候了- 設置目標
完成所有步驟後你可以選擇目標以使其滿足Offer 要求
我們一般建議將目標範圍設置得盡可能小
如果你想在多個國家中選擇多個移動運營商來測試你的Offer
那麼最好是為各個條件建立單獨的活動而不是使用一個活動
來覆蓋多個GEO 和ISP
最後一步是同意我們的條款和條件然後點擊“開始活動Start Campaign”按鈕
Hello and welcome to Propellerads.
My name is Ivan, I’m the team leader of Customer
success team.
And This is a quick tutorial on how to get
your first campaign started.
When you login to your advertiser’s account,
you would see a “create campaign” button panel
on the top right hand side of the screen.
Let’s type in “First campaign” in the
Campaign name field.
Now it’s time to choose the advertising
format. For your very first campaign, we suggest
going with Push Notifications.
Push notifications are a universal ad format
that works with any type of products, services,
and CPA offers. It opens broad possibilities
for content promotion should it be an offer,
announcement, website update, or a brand awareness
campaign.
How Push Notification works?
It is a short alert message with an icon that
appears in your client’s browser or a mobile
device.
Here’s an example of how mobile push notifications
can look on your client’s device:
Moving forward with a pricing model.
If you have no prior experience, stick with
CPC pricing model – it means that you will
pay only for actual clicks on your ad.
Another option is CPM – cost per mille (that
is a thousand impressions). We recommend choosing
this model if you already have well-performing
creatives.
Now let’s set up the tracking and ad frequency.
We come to the most important field – Target
URL. Here you should paste the link to the
landing page of an offer you want to promote.
Please, note that below this field you can
find the list of tokens that can be added
to your target URL. We highly recommend that
you use the clickid parameter to postback
us the conversions. You can read more about
setting up tracking in the links below the
video.
Frequency capping is the number of times a
user sees your ad in the time period. Again,
if you are setting the first campaign, you
can just leave the frequency set to default.
3 times per 24 hours is an optimal setting
for most campaigns.
Now it’s time for the most challenging task:
choosing the right creative, title, and description:)
For your first campaign, we recommend that
you create 2-3 different creatives and upload
JPG, PNG or GIF image formats with resolution
192 x 192 pixels for mobile screens and 360*240
for desktop and tablets.. Ad message should
contain a Title (up to 30 characters) and
a Description (up to 40 characters).
After you add a few creatives and texts, we
can move to the next block – traffic options.
Here you should choose between All traffic
and premium only.
Premium supply is a crème de la crème traffic
from our best websites – news outlets, social
and networking sites, other popular & niche
web resources. This is an extremely quality
Push traffic, and it ensures high conversions.
On the other hand, it is also more expensive
than a regular one, so for the first campaign
we suggest using All traffic rather than premium.
Also you can see the Include brocker traffic
option right here. You can untick the box
at the start of your campaign and enable it
if the volume of traffic you receive is less
than you need.
User activity: Based on immense data, collected
over the years, we can predict user activity
level. It’s actually a very sophisticated
algorithm that takes into consideration how
“fresh” the user is, how often he/she
sees ads, and how often he/she clicks the
ads and a great many other variables that
allow us to estimate how this specific user
will interact with your ads.
For the purpose of testing, we recommend using
High user activity to get more accurate results
on how your offer is performing.
You can learn more about User activities in
our upcoming videos or check description box
of the video to find related articles.
Let’s continue with bidding and auto-optimization.
You have an option to enable the auto-optimization
of your Push campaign.
…Target CPA is automatic optimization of
campaigns performed according to the required
price per conversion. You just set the desired
price per conversion, and the system automatically
adjusts the bid, while indicating how each
zone is performing.
With Target CPA you are getting campaigns
optimized to drive conversions at a certain
cost; automation without manual interference
and spending extra money on traffic that is
not effective or too expensive. So we suggest
that the Target CPA is equal to your offer
payout.
Please, note that the option is only available
if you set up the conversion tracking.
In the Countries & Bid section, you should
choose the targeting appropriate for your
offer.
And set the price of traffic you are ready
to pay. You can also check how the numbers
in the traffic Estimator change depending
on the CPC price you set.
In the following fields you need to set the
daily and overall budgets for your campaign.
The minimal numbers are 10 US Dollars, but
please note that budgets below $30 might be
exceeded.
Audience tab is used for setting retargeting
campaigns, so we don’t need it for now.
And in Campaign Schedule you can select the
hours when your ads will be active according
to the selected time zone. Note that push
notifications to the mobile devices are sent
only in day time, during 8 a.m. and 10 p.m.
Time for our last step – setting up the targeting.
After all these steps, you can choose the
Targeting that match the requirements of your
offer.
The general advice here is to make the Targetings
as narrow as possible.
If, f.e. You want to test your offer for several
countries and select several Mobile operators,
it would be a good idea to create a new campaign
for each slice instead of running one campaign
for multiple geos and ISPs.
The last step is to agree to our terms and
conditions and hit the Start Campaign Button. (2020 最新優惠活動詳閱Firstrade官網) 【2020 美股投資】重磅再出擊～美股券商Firstrade (第一證券)大幅下調交易佣金至$0 1.免佣金($0美元)超過2200支以上 2.獲晨星星級評分數量超過1100支以上 3.ETF供應商數量100家 【2020 外匯交易】英國最佳2大外匯經紀商實時點差比較(LMAX vs. Darwinex) 【2020 美股投資】重磅再出擊～美股券商TDAmeritrade大幅下調交易手續費至$0.0 每筆股票/ETF交易傭金（2020最新優惠活動) 2020 最新微牛證券(WeBull)優惠請詳閱—>最新優惠活動 最新老虎證券(Tiger Brokers)優惠請詳閱—>最新優惠活動 【2020 外匯交易】五點理由，你為什麼應該與英國FCA監管的外匯經紀商進行交易
內容僅供參考，本網站不涉及任何經營和推薦，所有內容皆可在網路和官網搜尋並找到資料，投資前請謹慎評估，本人不負任何責任 免責聲明 » 凡本網站註明來源網絡或其他網站，均為轉載稿，本網轉載出於傳遞更多信息之目的，並不意味著贊同其觀點或證實其內容的真實性，也不構成任何投資建議。對於訪問者根據本網站提供的信息所做出的一切行為，本網站不承擔任何形式的責任。本網站僅提供經濟信息，並僅供參考；亦不提供證券、基金、銀行、保險、金融任何業務與服務；不推薦任何相關商品和服務；不與任何人簽署任何海外證券投資協議，不進行海外金融產品交易，不接受任何人投資資金。
